Jim von Hoff, President
As founder of the agency, Jim has overseen the growth and success of Insight for over 20 years. His client-centered approach and thorough study of clients and their industries set the stage for Insight’s long relationships with a diverse list of established clients including retail, consumer and business-to-business. A UW-Green Bay graduate, Jim’s desire to offer comprehensive marketing communications capabilities makes him — and Insight — unique in our area.
Niki Petit, Director of Business Development
Niki brings a strong background in business, radio and media negotiation, as well as practical marketing savvy, to her account management role. Clients rely on Niki for an honest assessment of their needs and expert strategic direction. A graduate of the University of Wisconsin, her never-ending drive and commitment to her clients makes her a leader and an integral part of Insight’s success.
Shelly Hendricks, Media Director/Account Manager
Shelly oversees Insight’s media department and serves as a manager on many client accounts. With a background in print and TV account management, Shelly’s in-depth understanding of all types of media, marketing expertise and keen negotiating skills work to the benefit of Insight’s client list. She is a graduate of UW-Eau Claire and holds a masters degree from Marquette University.
Diane Nagy, Media Specialist
Diane brings a background in fine arts, event management, promotions and media planning and placement — in addition to a bright and sunny personality — to her media buying role at Insight. Her in-depth industry knowledge, attention to detail and close relationships with the Northeast Wisconsin media community are assets to the agency's clients. She is a graduate of UW-Stevens Point.
Jay Bauer, Creative Director
After several years at Milwaukee and Fox Valley ad agencies, Jay made the jump north and brought his award-winning concepts, design skills, technical savvy and creative management experience to Insight. His understanding of current design and marketing trends and comprehensive approach to projects make him a natural creative leader. Jay combines his 20 years of experience with a degree from UW-Milwaukee.
Angela K. Murphy, Senior Creative Content Designer
Angela is a talented and award-winning print, packaging and digital media designer. Her agency experience allows her to approach projects strategically, while her artistic flair brings a unique twist to creative executions. In addition to design, Angela is a skilled web programmer and is currently completing a certificate in web design and programming in addition to her degree from the University of Wisconsin.
Bart Raboin, Interactive/Web Designer
As an interactive designer, Bart’s responsibilities include website design, development and programming along with the implementation of interactive media. A graduate of Northern Michigan University, he previously worked at Bearing Point and as a web developer for Shopko Corporation. Bart has done significant freelance web development, taking many websites from concept to layout to programming and completion.
Kevin McGillivray, Graphic Designer/Web Developer
In his role as graphic designer and web developer, Kevin uses his creative design and advanced technical skills to benefit Insight’s clients. Kevin is especially adept at responsive web design, print design and visual identity design. He is a graduate of St. Norbert College where he majored in graphic design and music while working as a tutor in the school’s Writing Center.
Stacy J. Allen, Director of Brand Strategy
After more than a dozen years at several Milwaukee-area agencies and manufacturers, Stacy is responsible for brand development and copywriting at Insight. A graduate of the University of Wisconsin, she has provided strategic planning and award-winning creative executions for a variety of clients including national foodservice, heavy equipment and pharmaceuticals manufacturers.
Molly Setzer, Copywriter/Producer
Molly brings many years of TV station/video production experience to every project she tackles at Insight. Her broadcast production talents, writing skills and impressive gift for organization mean all her projects are completed in the most targeted, professional and efficient manner possible. A UW-Green Bay graduate, clients appreciate her attention to detail and upbeat attitude.
Emily Morehart, Public Relations/Social Media Coordinator
Emily was Managing Editor of the national cable marketing magazine delight!, and previously managed direct mail projects for top cable providers in the nation. Writing, combined with her exceptional organization and strategic planning skills, makes Emily a great addition to Insight’s client services team, addressing Social Media and Public Relations needs. Emily holds a degree from UW-Oshkosh in Journalism, with an emphasis in advertising/public relations.
Liz Van Asten, Account Coordinator
Liz brings a background of sports marketing, sponsorship and event planning to her role as Account Coordinator at Insight. Her attention to detail, ability to perform in a fast-paced environment and experience in client services qualify Liz to assist the Account Executives, ensuring deadlines are met efficiently and effectively. Liz is a graduate of UW-La Crosse with a business degree in marketing.
Cindy Joslin, Traffic Manager
Cindy oversees job traffic, making sure jobs move efficiently through the agency — and stay within budget — as well as handling billing and accounting services. She has a degree in accounting from Fox Valley Technical College and previously worked her way up at Ideas that Deliver as Accountant, Traffic Manager and finally Business Director. Cindy brings over 20 years of agency experience to her position at Insight.
