Staff Bios

Jim von Hoff, President

As founder of the agency, Jim has overseen the growth and success of Insight for over 20 years. His client-centered approach and thorough study of clients and their industries set the stage for Insight’s long relationships with a diverse list of established clients including retail, consumer and business-to-business. A UW-Green Bay graduate, Jim’s desire to offer comprehensive marketing communications capabilities makes him — and Insight — unique in our area.

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Insight Creative Recognized for 25 Years of Success

May 6, 2013

Below is a feature article from the Green Bay Area Chamber of Commerce written by Rachel Buhl.

Member Spotlight: Insight Creative, Inc.

Employees’ ability to embrace change leads to 25 years of success

As stated in the company name, creativity is a key component of business operations at Insight Creative, Inc.…


Niki Petit, Director of Business Development

Niki brings a strong background in business, radio and media negotiation, as well as practical marketing savvy, to her account management role. Clients rely on Niki for an honest assessment of their needs and expert strategic direction. A graduate of the University of Wisconsin, her never-ending drive and commitment to her clients makes her a leader and an integral part of Insight’s success.

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Should You Use That Over-Priced Celebrity to Promote Your Brand?

July 22, 2013

When developing creative for a brand campaign, many companies incur the expense of high-priced celebrity spokespeople. Local radio DJs and TV news staff, national actors and athletes, even politicians have supplemented their income with brand gigs.


Shelly Hendricks, Media Director/Account Manager

Shelly oversees Insight’s media department and serves as a manager on many client accounts. With a background in print and TV account management, Shelly’s in-depth understanding of all types of media, marketing expertise and keen negotiating skills work to the benefit of Insight’s client list. She is a graduate of UW-Eau Claire and holds a masters degree from Marquette University.

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TV Ad Buying: The Perks and Pitfalls of Prime Time

August 6, 2013

Soon fall will be here, which means a new lineup of great primetime shows to watch on major networks like ABC, NBC, Fox and more! As an advertiser, you probably already know that these television shows reach a lot of viewers, but you also may be wondering if you need to advertise during prime time to be effective.…


Jenny Brandenburg, Media/Traffic Coordinator

Formally an account relationship specialist at the Oshkosh Northwestern, Jenny brings over five years of experience in news, media, ad sales and customer relations to her role at Insight. Possessing a can-do attitude, keen attention to detail and natural talent for organization, Jenny is a valuable part of the media department at Insight. She holds a Journalism degree from UW-Oshkosh, with an emphasis in advertising/public relations.

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Insight Collaborates with Emergency Center of the Fox Valley

October 30, 2013

The Emergency Center of the Fox Valley is hosting their Eighth Annual Benefit Gala Tuesday, November 12, 2013 at the Radisson Paper Valley Hotel in Appleton. The elegant evening includes a gourmet meal, live and silent auctions and an update on the shelter’s continuing community impact. Insight Creative, a full service marketing communications agency in Green Bay, has been donating their time and services in …


Jay Bauer, Creative Director

After several years at Milwaukee and Fox Valley ad agencies, Jay made the jump north and brought his award-winning concepts, design skills, technical savvy and creative management experience to Insight. His understanding of current design and marketing trends and comprehensive approach to projects make him a natural creative leader. Jay combines his 20 years of experience with a degree from UW-Milwaukee.

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The Importance of Updating Your Logo

June 18, 2013

As a designer at other agencies and now as a Creative Director for Insight Creative, I have been tasked with “fixing” numerous bad client logos over many years. Logos can be quite personal and it can be a touchy subject. So I always try to approach a logo critique with constructive critisism and never treat a client’s logo too harshly. This SmartBrief article from Daniel


Bart Raboin, Interactive/Web Designer

As an interactive designer, Bart’s responsibilities include website design, development and programming along with the implementation of interactive media. A graduate of Northern Michigan University, he previously worked at Bearing Point and as a web developer for Shopko Corporation. Bart has done significant freelance web development, taking many websites from concept to layout to programming and completion.

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Tricks of the Trade(show): How to Build a Standout Booth

April 23, 2014

I recently had the opportunity to work at the INTERPHEX 2014 tradeshow in New York City for one of our clients. INTERPHEX is the Indy 500 of tradeshows for the pharmaceutical industry. Businesses from around the world attend to demonstrate their services within biopharmaceutical and pharmaceutical manufacturing.

While there, I analyzed the most interesting booth designs, taking note of the elements that stood out amongst …


Kevin McGillivray, Graphic Designer/Web Developer

In his role as graphic designer and web developer, Kevin uses his creative design and advanced technical skills to benefit Insight’s clients. Kevin is especially adept at responsive web design, print design and visual identity design. He is a graduate of St. Norbert College where he majored in graphic design and music while working as a tutor in the school’s Writing Center.

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Five Ways to Create a Creative Workplace

November 12, 2013

When I tell people that I work at a company called Insight Creative, they often ask, “What makes it creative?”

Creativity and innovation are two of the most admired characteristics of modern companies and leaders because they are essential for success in a world defined by new technology and new forms of marketing. …


Andrea Parins, Social Media Coordinator

Andrea leads Insight's social media marketing campaigns and public relations. She brings experience in national digital/social media strategies in the sports and entertainment industries. Andrea graduated from UW-Madison with a degree in Life Sciences Communication.

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Do You Have to Pay to Play on Facebook?

March 13, 2014

If you’re an avid Facebook user, you may notice that sometimes you miss out on friends’ content in your News Feed. For example, while browsing Facebook, you may find out your friend got engaged, but then discover her post has already accumulated 300 likes and was posted a week ago. Similarly, you may manage a Facebook page for a business eventually realizing that only about …


Stacy J. Allen, Director of Brand Strategy

After more than a dozen years at several Milwaukee-area agencies and manufacturers, Stacy is responsible for brand development and copywriting at Insight. A graduate of the University of Wisconsin, she has provided strategic planning and award-winning creative executions for a variety of clients including national foodservice, heavy equipment and pharmaceuticals manufacturers.

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Successful Relationships Take Work

October 28, 2013

Recently we had a client consider ending their social media retainer with the agency. Thankfully this doesn’t happen often, but their reason, “We haven’t seen any sales come from our Facebook page,” was a wake-up call that we may have done a less-than-stellar job of explaining brand building—and the role of social media—to them. And so, in a nutshell (because, apparently, it warrants repeating), here …


Emily Morehart, Copywriter/PR Specialist

Emily was Managing Editor of the national cable marketing magazine delight!, and previously managed direct mail projects for top cable providers in the nation. Diverse writing experience, combined with exceptional organization and strategic planning skills, make Emily a great addition to the content department. Emily holds a degree from UW-Oshkosh in Journalism, with an emphasis in advertising/public relations.

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Winning Super Bowl Ads

February 3, 2014

It’s that time of year again! It’s the Monday when employees in offices across the nation gather around the water cooler to discuss the good, the bad and the ugly… of commercials, that is. While most people discuss which ads were their favorites based on emotion (which ones made them feel nostalgic, laugh out loud or even cry), the conversation at our office is a …


Molly Setzer, Media Coordinator

Molly brings years of TV station, video production and creative copywriting experience to her media role at Insight. With wide-ranging broadcast knowledge, and an impressive gift for organization, Molly ensures every detail is accounted for in our clients’ media buys. A UW-Green Bay graduate, Molly’s professional talents are well complemented by her outgoing personality and upbeat attitude.

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Fresh Eyes on Media Buys

September 19, 2013

As of July 15th I made a huge transition at Insight Creative, Inc.  For over five years, I called the Copywriting Department my home away from home.  Writing copy was certainly within my “comfort zone,” but there were other skills I had—attention to detail, strong organization, a background in TV—that I really wasn’t tapping into as a Copywriter.  When a position opened up in …


Liz Van Asten, Account Coordinator

Liz brings a background of sports marketing, sponsorship and event planning to her role as Account Coordinator at Insight. Her attention to detail, ability to perform in a fast-paced environment and experience in client services qualify Liz to assist the Account Executives, ensuring deadlines are met efficiently and effectively. Liz is a graduate of UW-La Crosse with a business degree in marketing.

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What exactly is “Reputation Management”?

January 24, 2013

Recent studies have shown that 4 out of 5 consumers change their mind about a recommended purchase based on negative reviews found online. These are comments from people they don’t even know. Today, over half of the people online actually seek out and rely on online reviews. What’s more, when the product/service has a moderate to high cost, this percentage skyrockets to 89% of people …


Cindy Joslin, Traffic Manager

Cindy oversees job traffic, making sure jobs move efficiently through the agency — and stay within budget — as well as handling billing and accounting services. She has a degree in accounting from Fox Valley Technical College and previously worked her way up at Ideas that Deliver as Accountant, Traffic Manager and finally Business Director. Cindy brings over 20 years of agency experience to her position at Insight.

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Breaking Through Blogger’s Block

November 18, 2011

As a team member at Insight Creative, Inc., I’m asked to write a blog from time to time. Now don’t get me wrong, it’s not that I’m not a team player. It’s just that blogging is not high on my list of the favorite things I do at Insight. In fact, it’s probably right near the bottom, next to filing the annual workers’ comp audit.…



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Creative Capabilities

Insight Brings Complete Creative Capabilities Under Our Roof.

No matter how we agree to reach your audience, it should be handled in a creative manner. Creativity is what makes your message...

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Creative Capabilities Insert Photo

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Media Planning & Buying

Radio! Online! TV! Billboards! Newspapers!

Insight can design a plan just for your business, to reach your targeted customer base and make multiple, lasting impressions.

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Social Media/PR

Social Media and Public Relations

Let Insight evaluate your needs in the social networking arena; we’ll let you know know where you can best use your limited resources and time...

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