4 Ways to Gain Consumer Loyalty ›
May 10, 2012
Consumer loyalty is one of the most important goals an advertiser can have. It ensures that a brand can withstand economic troubles, competition, price increases and more. The problem is consumer loyalty is becoming more of a challenge. Consumers are significantly less loyal to brands than they were in the past and there has been a steady decline in loyalty toward brands, even brands that …
Generating Sales-Ready Leads With Inbound Marketing ›
February 28, 2012
As part of today’s information age, building trust with prospective clients and customers is an enormous challenge. Your customers have the ability to educate themselves on their options long before they decide to walk through your door. The key is presenting yourself as an expert resource with relevant information that your prospect finds value in.
Traditionally, ‘sales leads’ meant digging up that old phonebook or …
Quality Content Starts With The Idea ›
February 6, 2012
We’ve been hearing the word “content” more frequently over the last several years. This is most likely a result of the continued growth of the Internet. But what exactly is content?
Simply put, content is information. The way content is presented can take many forms, including text, photos, videos, music, animation, illustrations and more.
I’ve always looked at creating content like constructing a building — …
Alison Struve Selected for Future 15 Young Professionals Awards ›
January 30, 2012
Congratulations to Insight Creative’s Public Relations/Social Media Specialist, Alison Struve, on her selection for the Current Young Professionals Network‘s Future 15. In addition to helping our clients communicate more effectively, Alison gives her time to a number of community efforts. We were proud to celebrate her accomplishments at the awards ceremony Thursday evening.
| Alison strikes a pose with her Future 15 award! |
The …
Broadcast Media Buying in a Social Media World ›
January 25, 2012
Buying broadcast media used to be fairly straightforward. The main factors would be reach, frequency, GRPs and CPP. But the onset of social media has changed the media landscape and no one (or nothing) is exempt. Consumer expectations have changed. Potential buyers want to interact with the product, research the product and make an informed decision. In order to provide them with the information they …
How They Got the “Bucks” Back Into Starbucks ›
January 20, 2012
You know how you always remember particularly good days in your life?
Well, one of the best days of my life was when a Starbucks opened on the corner near my house. Once a week, I’d treat myself to a decaf grande non-fat, no-whip, three pump mocha. This was in 2008, and I was pregnant (hence the decaf).
With a Starbucks seeming to pop up …
30 Resolutions for Creative Thinkers ›
January 6, 2012
Regardless of your profession, it’s good to step back from your work periodically and examine what you could be doing better. Since it’s the beginning of a new year, there’s no better time than now. To get you thinking about your 2012 resolutions, here are 30 resolutions creatives may want to achieve in 2012.
1. Attend a paper show.
3. …
To Brand or Not To Brand? There’s Really No Question… ›
December 29, 2011
As the Director of Brand Strategy at Insight, I’m tasked with helping to define and consistently communicate the brands, personalities and values of our clients and their branded products and services.
Sometimes this is an uphill battle in a business climate where everyone is trying to do less with more and immediate execution is often praised over thoughtful, careful crafting of a message. With a …
QR Codes: In Today, Out… Today? ›
December 20, 2011
We’ve heard so much buzz about QR codes. But is anyone actually using them?
In June of this year, only about six percent of mobile users scanned a QR code on a mobile device. Six percent seems like a pretty small amount to me! That low number could mean most people don’t know what they’re going to get if they scan QR codes. They need …
Want to Start Selling Online? Here’s One Solution… ›
December 8, 2011
In recent years there has been a rise in easy-to-use solutions for everything web. Not all have proven to be great, but a select few have shown themselves to be better than the rest. With every business large and small looking for an opportunity to increase sales, let’s take a look at one relatively new tool for e-commerce (buying and selling over the Internet) that …
Breaking Through Blogger’s Block ›
November 18, 2011
As a team member at Insight Creative, Inc., I’m asked to write a blog from time to time. Now don’t get me wrong, it’s not that I’m not a team player. It’s just that blogging is not high on my list of the favorite things I do at Insight. In fact, it’s probably right near the bottom, next to filing the annual workers’ comp audit.…
Who Are You? Evolving Logos and Brand Recognition ›
November 3, 2011
If you guessed Apple, Toys R’ Us, Nike and Starbucks — you’re right. You know these brands without color, without names, without 3D effects. Their recognition is international.
But you have to wonder at what point the marketing team said to the CEO, “Oh, and by the way, we’re dropping our name completely from our logo.”
While dropping the company name is too bold …