clockwise from top: “make tracks” tire sale commercial, “make tracks” tire sale e-blast, “make tracks” tire sale counter card, brand billboard
more Matthews Tire: radio commercial
Branding and Complete Marketing Communications
How to develop and maintain a unique brand—as well as print, TV, radio, social media, public relations and more—to drive traffic to an established chain of tire and auto repair shops?
In business since 1952, Matthews Tire is a successful chain of tire and automotive repair shops in Northeast Wisconsin. The tire business is extremely competitive—with constant pressure from car dealerships, big box stores and internet sales. Matthews needs to consistently build on their reputation as a locally owned company known for great service, value and a NO EXCUSES satisfaction policy.
Matthews is ahead of the pack with a successful radio, TV and print campaign—as well as a winning website—that sets them apart from area competitors. In addition Matthews has a strong social media presence on Facebook and Twitter, plus helpful You Tube videos and more. And customer satisfaction is constantly monitored via an online satisfaction survey. Together, these efforts keep Matthews’ marketing hitting on all cylinders!