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How to update the look and feel of a leading packaging converter machine company, while building on their hard-earned brand equity and respect within the industry.
A Hudson-Sharp converting machine is a very considered purchase. With price tags reaching several million dollars, the sales cycle often stretches over a year. It’s important to communicate technological leadership and quality throughout the process—from high-end photography to stand-out tradeshow displays to attention-grabbing direct mail pieces; everything must meet the demanding Hudson-Sharpe standard. In addition, their new marketing message needed to travel—and translate—around the globe.
The ultimate seal of approval—a highly satisfied client and increased sales! This world-wide player got an up-to-date look that matched their leadership status. From Brazil, Belgium and Brisbane to Biloxi and beyond, the Hudson-Sharp brand and marketing materials were re-energized and brought in line with their exceptional equipment. As a result Hudson-Sharp customers were reassured that they were making a smart decision and dealing with a company offering the best in technology, quality and efficiency.