Extra Special Event Planning

How to coordinate and manage the marketing, publicity, media—and a thousand other details—for ABC’s Extreme Makeover: Home Edition and their first project in Northeast Wisconsin?

goal

From the first announcement in late July, through a fabulous public pep rally held at the Lambeau Field Atrium and an amazing four-day build by Green Bay’s Lexington Homes, Insight managed all marketing communications for the project. The Insight team needed to secure donations, accommodate a dizzying array of media requests and head up an unprecedented marketing effort—all within a matter of weeks—while keeping the show details a strict secret.

result?

In the end businesses and individuals in our area came together to put forth an extreme effort, a deserving family got an extreme new home and Insight helped make an extreme difference! Our efforts were praised by show producers and Insight won the 2011 Special Accomplishment Award from the Green Bay Area Chamber of Commerce.