Buying broadcast media used to be fairly straightforward. The main factors would be reach, frequency, GRPs and CPP. But the onset of social media has changed the media landscape and no one (or nothing) is exempt. Consumer expectations have changed. Potential buyers want to interact with the product, research the product and make an informed decision. In order to provide them with the information they …
Author Archive
Broadcast Media Buying in a Social Media World
Posted on: January 25th, 2012 by Niki Petit |
No Comments
Are You Prepared?
Posted on: September 6th, 2011 by Niki Petit |
No Comments
I had the pleasure of taking my son back-to-school supply shopping recently, and then I dropped him off at a school orientation. He learned how to open his locker (his first time with a locker), how to find emergency exits, read school policies, learned each teacher’s name and role at the school, how to get to each class, where to eat lunch and the procedures …
Get Out of Your Rut!
Posted on: June 1st, 2011 by Niki Petit |
No Comments
For the past seven years, I have faithfully driven to the Y three nights a week to teach a 45-minute cycle spin class. The thrill of the first night is still a vivid memory. I had to pull my car over on the way because I actually thought I might get sick. Would I motivate people enough? Would they get the intense workout they were …
Communication in a Crisis: Finding a Family in Japan
Posted on: March 17th, 2011 by Niki Petit |
1 Comment
The world is in shock over the tragic events in Japan. We can’t imagine what it must be like to be struck by an earthquake and tsunami, then possible radiation. It’s definitely on my mind this week, so I hope you don’t mind if I shelve my planned blog topic for another week.
We hear about world tragedies in the national news everyday, but fortunately, …
Advertising Requires Faith and Patience
Posted on: January 21st, 2011 by Niki Petit |
No Comments
How do I know my advertising campaign worked?
How can I measure the results from the advertising my company ran?
Can you guarantee this idea will generate results?
These are common questions I get when talking to businesses about their marketing concepts. Advertising doesn’t always garner the black-and-white results you would like it to produce. The answers to those questions can be as hard to …
