Author Archive

How They Got the “Bucks” Back Into Starbucks

Posted on: January 20th, 2012 by Molly Setzer | 1 Comment

You know how you always remember particularly good days in your life?

Well, one of the best days of my life was when a Starbucks opened on the corner near my house. Once a week, I’d treat myself to a decaf grande non-fat, no-whip, three pump mocha. This was in 2008, and I was pregnant (hence the decaf).

With a Starbucks seeming to pop up …

Why Are Soap Operas Going Away?

Posted on: July 22nd, 2011 by Molly Setzer | No Comments

There are only four American soap operas left! As a TV show lover in general and a soap opera fan, it seems that the TV viewing audience is experiencing the end of an era!

Also, as a commercial copywriter and TV producer, this turn of the tides intrigued me from a professional standpoint. Why is this happening? Do soap opera commercial time slots just not …

Super Bowl Ads: Super Creative or Super Strategic?

Posted on: February 23rd, 2011 by Molly Setzer | No Comments

The big game may be over, but of course, people are still abuzz about everything Super Bowl. Specifically, the commercials have been quite the topic of conversation at Insight Creative, Inc. over the past weeks. My interest in the Super Bowl ads is how an “ancient truth” in advertising still holds true—ANIMALS and KIDS SELL. And the Super Bowl ads seem to prove this. Here’s …

What Ever Happened to the Element of Surprise?

Posted on: January 12th, 2011 by Molly Setzer | No Comments

One of my favorite TV commercials is the little old lady on the phone asking, “WHERE’S THE BEEF?” Most of us can probably name the fast food joint without a second thought—Wendy’s! Would the commercial have been any better if the Wendy’s logo were placed in the corner throughout the entire ad, driving home the point that Wendy’s was the advertiser? I think not.

However, …

Everything I Need to Know…

Posted on: November 22nd, 2010 by Molly Setzer | No Comments

How does the old saying go–everything I need to know, I learned in kindergarten? Well for me it goes something like, everything I need to know, I learned in third grade. Third grade was when it all seemed to kick in—proper spelling, grammar, sentence structure. It was rather mundane at the time (“…and the next spelling word is ocean. The dolphin swam in the ocean.”), …

Author Archive

How They Got the “Bucks” Back Into Starbucks

Why Are Soap Operas Going Away?

Super Bowl Ads: Super Creative or Super Strategic?

What Ever Happened to the Element of Surprise?

Everything I Need to Know…

Generating Sales-Ready Leads With Inbound Marketing ›

Quality Content Starts With The Idea ›

Broadcast Media Buying in a Social Media World ›

Using Video on Social Media or Your Website

Bracing for Negativity on Social Media

The Right Ingredients for Keyword Success