Archive for January, 2012

Alison Struve Selected for Future 15 Young Professionals Awards

Posted on: January 30th, 2012 by Jim von Hoff | No Comments

Congratulations to Insight Creative’s Public Relations/Social Media Specialist, Alison Struve, on her selection for the Current Young Professionals Network‘s Future 15. In addition to helping our clients communicate more effectively, Alison gives her time to a number of community efforts. We were proud to celebrate her accomplishments at the awards ceremony Thursday evening.

Alison strikes a pose with her Future 15 award!

The …

Broadcast Media Buying in a Social Media World

Posted on: January 25th, 2012 by Niki Petit | No Comments

Buying broadcast media used to be fairly straightforward. The main factors would be reach, frequency, GRPs and CPP. But the onset of social media has changed the media landscape and no one (or nothing) is exempt. Consumer expectations have changed. Potential buyers want to interact with the product, research the product and make an informed decision. In order to provide them with the information they …

How They Got the “Bucks” Back Into Starbucks

Posted on: January 20th, 2012 by Molly Setzer | 1 Comment

You know how you always remember particularly good days in your life?

Well, one of the best days of my life was when a Starbucks opened on the corner near my house. Once a week, I’d treat myself to a decaf grande non-fat, no-whip, three pump mocha. This was in 2008, and I was pregnant (hence the decaf).

With a Starbucks seeming to pop up …

30 Resolutions for Creative Thinkers

Posted on: January 6th, 2012 by Angela Murphy | 2 Comments

Regardless of your profession, it’s good to step back from your work periodically and examine what you could be doing better. Since it’s the beginning of a new year, there’s no better time than now. To get you thinking about your 2012 resolutions, here are 30 resolutions creatives may want to achieve in 2012.

1. Attend a paper show.

2. Be open to feedback.

3. …

Archive for January, 2012

Alison Struve Selected for Future 15 Young Professionals Awards

Broadcast Media Buying in a Social Media World

How They Got the “Bucks” Back Into Starbucks

30 Resolutions for Creative Thinkers

Generating Sales-Ready Leads With Inbound Marketing ›

Quality Content Starts With The Idea ›

Broadcast Media Buying in a Social Media World ›

Using Video on Social Media or Your Website

Bracing for Negativity on Social Media

The Right Ingredients for Keyword Success