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As the Director of Brand Strategy at Insight, I’m tasked with helping to define and consistently communicate the brands, personalities and values of our clients and their branded products and services.
Sometimes this is an uphill battle in a business climate where everyone is trying to do less with more and immediate execution is often praised over thoughtful, careful crafting of a message. With a …
We’ve heard so much buzz about QR codes. But is anyone actually using them?
In June of this year, only about six percent of mobile users scanned a QR code on a mobile device. Six percent seems like a pretty small amount to me! That low number could mean most people don’t know what they’re going to get if they scan QR codes. They need …
In recent years there has been a rise in easy-to-use solutions for everything web. Not all have proven to be great, but a select few have shown themselves to be better than the rest. With every business large and small looking for an opportunity to increase sales, let’s take a look at one relatively new tool for e-commerce (buying and selling over the Internet) that …