As a team member at Insight Creative, Inc., I’m asked to write a blog from time to time. Now don’t get me wrong, it’s not that I’m not a team player. It’s just that blogging is not high on my list of the favorite things I do at Insight. In fact, it’s probably right near the bottom, next to filing the annual workers’ comp audit.…
Archive for November, 2011
Who Are You? Evolving Logos and Brand Recognition
Posted on: November 3rd, 2011 by Monica von Hoff |
1 Comment
If you guessed Apple, Toys R’ Us, Nike and Starbucks — you’re right. You know these brands without color, without names, without 3D effects. Their recognition is international.
But you have to wonder at what point the marketing team said to the CEO, “Oh, and by the way, we’re dropping our name completely from our logo.”
While dropping the company name is too bold …
