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Persuasion. Just say the word and you can almost see a person’s defenses go up. But persuasion is a word that has gotten a bad rap.
In order for any of us to accomplish anything in life, we need others to take action. Whether it’s building a business, launching a new product or responding to an advertising campaign. The way we make things happen is …
There are only four American soap operas left! As a TV show lover in general and a soap opera fan, it seems that the TV viewing audience is experiencing the end of an era!
Also, as a commercial copywriter and TV producer, this turn of the tides intrigued me from a professional standpoint. Why is this happening? Do soap opera commercial time slots just not …
I’ve been working in the field of advertising for many years and have owned a Green Bay- based ad agency for over 22 years. Yikes. Time really flies. But as much as advertising options have changed over the years, one thing remains the same— making sure the customer feels appreciated.It’s sad to see a business spend money on effective advertising that brings customers in its …
Merely ten years ago, our phones were just phones. Now they act like mini-computers in our pockets that can fetch information and answers in seconds. They allow us to connect to our friends in a variety of ways. We can shoot HD video, watch live sports, buy plane tickets or coffee and even make phone calls.
It’s fun to imagine the possibilities of what our …