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Archive for March, 2011

Using Video on Social Media or Your Website

Posted on: March 28th, 2011 by  |  4 Comments

If you’re looking for another way to engage your fans or customers on the web, consider using video.  Check out this video I made to give you some ideas:

Here are some reminders:

  • Be engaging
  • Don’t concentrate too much on a script
  • Show something
  • Use graphics
  • Integrate keywords in description
  • Keep it short
Remember, this doesn’t have to be commercial quality.  Social media in particular …

Are Billboards Still Effective?

Posted on: March 23rd, 2011 by  |  No Comments

It can be difficult to measure the effectiveness of an outdoor billboard — unlike its Internet counterpart, the banner ad. But it may help to include a specific call to action or “next exit” message on the board.

If you put up a billboard and it says, “Come to this restaurant — Next Exit” and traffic increases, it’s obviously working. Also, the newer digital boards …


Communication in a Crisis: Finding a Family in Japan

Posted on: March 17th, 2011 by  |  1 Comment

The world is in shock over the tragic events in Japan.  We can’t imagine what it must be like to be struck by an earthquake and tsunami, then possible radiation.  It’s definitely on my mind this week, so I hope you don’t mind if I shelve my planned blog topic for another week.

We hear about world tragedies in the national news everyday, but fortunately,

Paper Dinosaurs

Posted on: March 9th, 2011 by  |  No Comments

“Paper? Oh yeah. I remember paper. It has printing on it, right?”

If you were reading this just five years ago you wouldn’t have understood the joke. What with all the “eThis” and “eThat” delivering the messages that until recently would have ended up in our mailboxes. Paper has taken a direct hit from all the electronic advertising popping up everywhere in our emails and …



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