| Credit: Reuters |
It’s all about strategy…
The Daytona 500 was this past weekend. It has been called the Super Bowl of NASCAR. Unlike the Super Bowl, the Daytona 500 kicks off the season.
I will admit I’m a closet NASCAR fan. Some may say it is just a boring race, “How can you watch the cars going around a track over and over again?”
NASCAR is more than that. It is all about strategy.
The strategy involves timing. Do you pit now, or can you make it on this set of tires for a few more laps? Do you wait for a caution before you pit? It is the teamwork — teaming up with another driver to draft, having your spotter and crew chief talk you through a caution ahead when the driver can’t see a thing. It really is exciting to see how close they follow each other at speeds of 200 mph. Most of the time they draft each other without a problem, but then it happens – the car wobbles, gets air, and BAM! Right into the wall.
Avoiding that crash course takes strategy, planning and skill. The same is true for marketing. You need a good team to market your business, and the pieces — media buying, design, public relations and more — need to fit together to make a complete package.
Do you have the right strategy? What will it take to win your race in life and business? Don’t wait for the next caution to reevaluate your goals.
>I had no idea you were a closet NASCAR fan! Although I did know you were capable of such a smart blog post. Great thoughts!