Blog

Strong Brands = Smashable Brands

Posted on: March 19th, 2013 by Angela Schumacher

What does it mean to have a smashable brand?

In 1915, a designer at from the Root Glass Company in Indiana was given an assignment: “Design a bottle that is still recognizable when broken into pieces.” Can you identify this bottle?

If you said Coke, you are absolutely right. The designer of this bottle absolutely succeeded in his assignment. In fact, the shape of the …

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The Next Big Thing: Cloud Computing

Posted on: February 25th, 2013 by Jay Bauer No Comments

You’ve probably heard of iCloud by Apple where you can upload music and photos to the “cloud” allowing you to view and use all those files from anywhere and on any device. Cloud computing uses the same concept, but now everything you use at work and at home will be on “the cloud.” That includes your software and all your files.

Chances are you’ve already …

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What exactly is “Reputation Management”?

Posted on: January 24th, 2013 by Liz Van Asten No Comments

Recent studies have shown that 4 out of 5 consumers change their mind about a recommended purchase based on negative reviews found online. These are comments from people they don’t even know. Today, over half of the people online actually seek out and rely on online reviews. What’s more, when the product/service has a moderate to high cost, this percentage skyrockets to 89% of people …

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iLove iMovie

Posted on: January 4th, 2013 by Molly Setzer No Comments

My first “real” job after college was working at a local TV station in the Promotions Department. My responsibilities included producing television and radio ads that promoted the station. For the television ads, I still remember sitting in an elaborate editing suite—something that looked straight out of Star Trek—with a TV monitor, sound board, two beta decks, and one monster of a machine that we …

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